LOCASH partners with MTN Dew for "Woods or Water" Getaway
CAMPAIGN TIMES WITH FRIDAY’S (11/5)
WOODS & WATER – EP RELEASE
TO ENCOURAGE FANS TO GET OUTSIDE
Inspired by their WOODS & WATER – EP out Friday (11/5), chart-topping BBR Music Group/BMG’s Wheelhouse Records’ rowdy outliers LOCASH are teaming up with MTN DEW to reward fans who explore the great outdoors, including a Woods Or Water Getaway and a newly-launched Spotify playlist. Pre-add / pre-save WOODS & WATER – EPhere.
“We’re so thrilled to be back partnering with MTN DEW, who are not only helping us launch our newest EP, WOODS & WATER, but also to give back to our incredible fans,” shares LOCASH. “As true lovers of both the woods and the water ourselves, we know that when it comes to celebrating the great outdoors there’s no better partner than DEW Nation.”
Adding to the brand’s national Dew Outdoors campaign, fans have until November 19 to win “Get Out and Do” prizes like the Woods OR Water Getaway of their choice (valued at almost $10,000), and two tickets to a 2022 LOCASH concert. Additional prizes include a 2022 Ford F-150, a yearly supply of DEW, and more! To get in on the action, individuals can scan the QR code in-store or visit DEWOutdoors.com to complete activities such as taking pledges, polls, learning something new, posting on social media, or getting outdoors. Full rules and regulations for the Dew Outdoors “Get Out and Do” prize promotion can be found here. Fans can also blast their favorite adventurous tunes by visiting Spotify for a special Woods or Water playlist curated by Dee Jay Silver.
“Whether it’s in the woods or out on the water, we know that DEW Nation’s passion for the great outdoors runs deep, which is why we were thrilled to find the perfect pairing to this year’s campaign in LOCASH, a duo that also shares our fans’ appreciation for getting out and doing,” says Jenny Figueroa, Senior Director of Marketing, South Division, PepsiCo Beverages North America. “We’re excited to give fans their own unique Woods Or Water Getaway adventure, all while continuing to support outdoor spaces around us.”
Influenced by their childhoods – Chris Lucas grew up in Baltimore, MD, on the water and Preston Brust, a PK (preacher’s kid), was raised in Kokomo, IN, by way of Arkansas and surrounded by nature – WOODS & WATER – EP represents both. With five fresh tracks – each one penned by at least one member of the duo – the adventurous and carefree collection bobs on LOCASH’s high-energy twang, along with lyrics that capture their signature big picture optimism and penchant for living large in a small town. Notching noteworthy co-writers like The Beach Boys’ Brian Wilson and Mike Love, plus key Nashville tunesmiths such as Rhett Akins, Dallas Davidson, Ben Hayslip, and Chris LaCorte, Corey Crowder (Florida Georgia Line, Chris Young) is tagged as the main producer, with additional production by Clint Lagerberg.
LOCASH’s WOODS & WATER – EP Track List:
1. “Beach Boys” (Chris Lucas, Preston Brust, Dallas Wilson, Jared Mullins, Brian Wilson, Mike Love)
2. “In The Woods” (Chris Lucas, Preston Brust, Chris LaCorte, Corey Crowder)
3. “Sippin Sunsets” (Chris Lucas, Preston Brust, Jason Duke, John Byron)
4. “Small Town For Life” (Chris Lucas, Preston Brust, Ben Hayslip, Dallas Davidson, Rhett Akins)
5. “Chillionaire” (Preston Brust, Clint Lagerberg, Drew Baldridge)
Tracks 1-4 Produced by Corey Crowder
Track 5 Produced by Clint Lagerberg